Sunday, February 19, 2017

Cheap Beer

This rather wry announcement was printed in the Leighton Buzzard Observer, Tuesday 19th October 1869.

CHEAP BEER Mr. E. Garnett of No. 1, Stratford Road, Wolverton, having recently obtained a licence to sell beer of the premises. the Stratford town-crier paid Wolverton a visit on the morning of Saturday week, announcing that all persons who purchased ale from Mr. Garnett on that day, would receive a pint and a half as a pint, and those who ordered a quart would receive three pints, and so on in proportion. in consequence of this somewhat startling announcement a very great number of persons availed themselves of this very liberal offer.

Garnett was an auctioneer who had moved to this address some five years before. The house still stand, and its annex, which was later known as the Drum and Monkey. Since 1900, the address has been 44 Stratford Road, when a new numbering system, moved Number 1 to the east end - The Royal Engineer in this case.

Clearly Garnett was only too aware of the effectiveness of giveaway offers. He was not wrong. The Drum and Monkey lasted for 100 years.

No comments: